It has happened to all of us. You visit a website to checkout a new video game or the benefits of a new air miles credit card. Then, for the next two weeks no matter how many sites you visit, you see highly targeted ads related to that exact product. The first thing that runs through our mind is, “how do they do that!?”. Well it’s called retargeting and their niche in the digital marketing space just got a little crowded.
“Is optimizing META data still a relevant tactic for ranking in search engines?”
I am an SEO consultant for a dozen different companies and i swear every single person that hires me asks that exact question. The short answer is, “absolutely”.