Category Archives: Paid Marketing

Paid Marketing

I have been in the paid search field since early 2008. Since that time i have received multiple certifications including being part of the Google Partners program. This section will cover everything from search engine marketing, retargeting, social media ads, and more.

Remarketing for Small Businesses

It has happened to all of us. You visit a website to checkout a new video game or the benefits of a new air miles credit card. Then, for the next two weeks no matter how many sites you visit, you see highly targeted ads related to that exact product. The first thing that runs through our mind is, “how do they do that!?”. Well it’s called retargeting and their niche in the digital marketing space just got a little crowded.

Continue reading